EK LIVING

At EK Living, you – the local entrepreneur – are at the heart of everything we do. You are the Local Hero! Want to become a Local Hero in your region?

Passion for the Local Hero

Empowering Local Entrepreneurs 

At EK Living, we go beyond product collections. We offer a full-service package with market insights, tailored marketing strategies, and practical tools.

By highlighting your unique identity and positioning, we help you stand out and thrive – even against larger competitors.

Please watch this video to see more about the Local Hero:

EK Living proposities

benefits

Shared vision and collaboration strengthened our name

For 85 years, we combine craftsmanship and innovation. Our partnership with EK Living and the Home Style Collective strengthens our brand, attracts new customers, and keeps us connected locally.

THEO EN NIELS DARIS
WOONSTUDIO DARIS

Why you should join EK Living!

Added Value through Collaboration

For Retailers

As a retailer at EK, you benefit from enhanced purchasing conditions, enabling more favorable price negotiations. Centralized billing reduces your administrative workload, while marketing support and access to relevant insights keep you informed and efficient.

For Suppliers

As a supplier within the EK network, you profit from increased sales volume through access to a larger network of retailers. Long-term contracts provide market stability, while efficient distribution and centralized billing reduce operational costs.

For Service Providers

As a service provider, partnering with EK means gaining access to a broad network of mid-sized, independent retailers. Our range of services supports retailers in procurement, marketing, logistics, and more, allowing them to focus on their customers.

Our private Labels and Collectives

Figure our more about oue private labels and Collectives and how they increase your sales.

EK Living: Our Branches
Bedding
EK Living offers two different sleep concepts: Altijd Goed Slapen and Slaapkenner (NOX, A_Sleep, and OptiSleep). As an entrepreneur, you benefit from purchasing advantages on these concepts, which include a range of high-quality products such as box springs, beds, bedding, mattresses, and wardrobes.
Furniture
Within the Furniture category, collaboration is possible on multiple levels. You decide which form best suits you and your store. Our priority is to take as much work and responsibility off your hands as possible, so you can focus on what matters most - your customers.

1. Honck
2. Studio Relax
3. Topform

Home Style Collective
Discover the benefits of collaborating with the Home Style Collective! Collaboration is possible at various levels, both online and offline. As an entrepreneur, you are the ‘Local Hero’. Your name is central to the Home Style Collective brand. You choose the products that best suit you and your store. The house collection forms the basis for our collaboration. This is a high-quality house brand with very good margins. What makes it unique is that the house brand collection is completely personalized with your own name. If desired, this house brand collection can be supplemented with attractive A-brands. If you opt for a marketing collaboration, 2-4 posts will be placed on your Facebook and Instagram pages every month and campaigns will be set up for you. The house collection will be highlighted, and your logo and company name will be mentioned as a Local Hero.
 

EK Living: Our Services

Your account manager is here to support you with all your questions related to business operations, finance, and store performance.

  • Financial benchmark:
    We use a financial benchmark to compare performance across similar businesses
  • Customer origin analysis:
    A customer origin analysis helps identify key geographic areas driving foot traffic.
  • Store Performance Analysis:
    We conducted a store performance analysis to evaluate sales and customer engagement.
  • Market Survey:
    The market scan provides an overview of current trends and competitors
  • Entrepreneurs’ Days:
    The Entrepreneurship Days event offers workshops and networking opportunities.
  • Regional Evenings:
    We organize Regional Evenings to connect community members and discuss local topics

Entrepreneurs who partner with EK Living fall into one or more of the following categories: Bedding, Furniture, and Home Style Collective.

  • Bedding
  • Furniture
  • Home Style Collective

As a Local Hero, we can develop and manage your website. When you join EK Living, you have the option to have your website developed and managed by us. EK Living’s communication platform, SPA (Single Point of Access), keeps you connected and informed.

  • Website:
    By joining EK Living, you gain the opportunity to have your website professionally developed and maintained by our team.
  • SPA, or Single Point of Access, is EK Living’s communication platform: Through this platform, we share general news updates, information about our concepts, event calendars, trade fairs, and meetings – ensuring our members stay fully up to date.

As a Local Hero, we support you by taking care of your marketing communications – both online and offline. The Local Hero strategy includes a targeted marketing plan designed to boost your business’s visibility within your local area.

  • EK marketingtool:
    The EK Marketing Tool has been specifically designed for our entrepreneurs with a marketing package. Within this convenient tool, you’ll find a range of valuable elements.
    EK Living proposities
  • Online marketing:
    Online marketing includes advertising on Facebook and Instagram, as well as Google Ads.
  • Offline marketing:
    Our extensive network of print suppliers and high-volume printing allows you, as an entrepreneur, to benefit from favorable pricing agreements and economies of scale.
  • Photography:
    For every collection we develop, we photograph all newly launched products.

There’s a lot involved in being self-employed. We offer you tailored service, just like you do for your own clients. This way, we help you stay fully focused on your passion: entrepreneurship – but with minimal stress.

News from EK Living

Read more about our EK Living retailers and their latest news. 

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News from EK Living

Read more about our EK Living retailers and their latest news.

Profitability in Home Retail Is Under Pressure, but Data and Collaboration Offer a Way Forward

By Melina

“When I started in the furniture industry thirty years ago, pure commercial instinct was the key ingredient for success. Today, entrepreneurship in retail has become ten times more challenging. Retailers must not only be buyers, but also marketers, social media specialists, accountants capable of steering performance through KPIs and profitability metrics, and HR experts who…

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Unique collaboration between EK Living and Auping leads to the introduction of a new mattress brand: Topdream

, By Melina

16 February – EK Living and Koninklijke Auping are proud to announce a unique collaboration within the sleep industry. Together, they are launching Topdream, an exclusive circular mattress range developed specifically for the members of EK Living. The new range consists of three high-quality mattresses, each available in two firmness levels. The products are manufactured…

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De Binnenhuisadviseurs and EK Living join forces

, By Melina

De Binnenhuisadviseurs and EK Living have entered into a strategic partnership. The partnership will strengthen both parties’ position in the home textiles and home furnishings sector, with the entrepreneurship of independent home furnishings stores remaining explicitly central. De Binnenhuisadviseurs is a national collective of 29 specialized home furnishings stores that focuses on larger, ambitious entrepreneurs…

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Hunter Douglas and EK Living introduce Home Collection sun protection to entrepreneurs

By Melina

Amersfoort/Rotterdam, 17th of October 2025 During a festive launch on the SS Rotterdam, Hunter Douglas and EK Living presented their new Home Collection of window coverings to entrepreneurs in the home furnishings industry.Hunter Douglas, the global leader in window coverings and sun control solutions, developed this exclusive collection in collaboration with EK Living to provide…

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EK Living selects Hunter Douglas as exclusive supplier for private label window coverings

By Ramoeller

After an intensive pitch process, EK Living has selected Hunter Douglas as the exclusive supplier for its private label window coverings.The decision was made by an entrepreneurial committee consisting of industry professionals, who conducted a thorough and practical evaluation of the suppliers based on factors such as product range, marketing, technology, sustainability, and terms. Thanks…

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EK Living Local Hero Day 2024

By Ramoeller

This past Monday, the annual Entrepreneurs’ Day took place. From late morning onward, entrepreneurs were welcomed to the event. After a plenary opening by EK Living director Peter Seemann, attendees split into smaller groups. Some participated in the workshop “Profitability and Succession”, while others engaged in one-on-one conversations with account managers, product managers, or the…

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