16 February – EK Living and Koninklijke Auping proudly announce a unique collaboration within the sleep industry. Together, they are launching Topdream, an exclusive circular mattress range developed specifically for the members of EK Living.
The new range consists of three high-quality mattresses, each available in two firmness levels. The products are manufactured in Deventer in accordance with the latest sustainability standards. The mattresses are 100% circular, ensuring that Topdream meets the growing demand for circular and future-proof sleep solutions. Thanks to their product passport, these products are also part of a closed-loop mattress system, in which mattresses are fully returned and recycled into raw materials for new mattresses.
From mid-March, Topdream mattresses will be available at a selected number of affiliated EK Living members.
Conversations with impact
The collaboration was established through constructive discussions between Irene Dingemans (Manager Operations) and Werner op ’t Eijnde (Manager Sales) from EK Retail, and Bas Minkes (Sales Manager NL) and Bertjan Davelaar (Sales Director) on behalf of Auping. A shared vision of quality, sustainability and innovation formed the basis for the new product range.
“With Topdream, we offer our members a distinctive and sustainable product, fully developed in collaboration with a renowned Dutch manufacturer,” says Irene Dingemans of EK Retail.
“We are proud of this deepening of our collaboration with EK. By combining our expertise in sleep with EK’s strong network, we are able to reach even more consumers with our unique sleep technology,” says Bertjan Davelaar on behalf of Auping.
About Topdream
Topdream stands for comfort, sustainability and reliability. The mattress range is designed to provide consumers with optimal sleep comfort while focusing on circular production and minimal environmental impact.
