In the photo: Werner Op ’t Eijnde (EK Living) and Hamid Bolhandia (founder of Pilloking) during the official signing moment.
EK Living is proud to announce the collaboration with Pilloking. With this collaboration, we are adding a fast-growing and distinctive pillow concept to our network, which has proven itself strongly in a short time within the Dutch bedding market.
About Pilloking
Pilloking was founded by Hamid Bolhandia from Alphen aan den Rijn. Without a background in the bed industry, but driven by a strong vision for product quality and entrepreneurship, he managed to achieve impressive growth in less than ten months. Pilloking is now available in 127 stores across the Netherlands.
A concept that stands out in the market
The rapid rise of Pilloking did not go unnoticed in the bedding world. Retailers, suppliers, and bed brands became curious about the story behind the brand and the success of the concept. It was not only the quality of the product that drew attention, but especially the way the brand is built: with involvement, service, personal contact, and full conviction behind the product. This resulted in a remarkable effect within the market. Retailers who were already working with Pilloking began actively recommending the brand to fellow stores. From these positive voices, EK Living was also made aware of Pilloking, with the request to explore a possible collaboration together.
Building further growth together
With the collaboration between EK Living and Pilloking, a strong combination of entrepreneurship, market knowledge, and network is created. Together, we see plenty of opportunities to further scale the brand, develop new retail possibilities, and expand private label projects for bed brands that are looking for a strong and distinctive pillow concept.
We look forward to a successful collaboration and to everything we will achieve together.
