EK Living supports home interior entrepreneurs with a personalized digital marketing strategy.
The way consumers choose a home interior store is changing rapidly. Nowadays, almost every purchase begins online. Consumers find inspiration through search engines and social media, compare providers, and often form a clear preference before visiting a store. This requires a different approach to communication. It is not just an attractive assortment or a beautiful showroom that is decisive; online visibility and the entrepreneur’s personal story also play an increasingly important role. To support home interior entrepreneurs in this regard, EK Living developed the Local Hero strategy: a digital marketing approach in which the entrepreneur, rather than the product, takes center stage.
“We see the market changing at lightning speed due to digitalization and the rise of AI,” says Jean Tijssen, senior marketer at EK Living and co-developer of the strategy. “Many entrepreneurs are primarily focused on their customers, their store, and their assortment. That is precisely why we want to support them in the digital field, so they can focus entirely on their own business. That is exactly what Local Hero was developed for.”
Curious about the full story? Read the full interview here.
Source: Interior Business
