The story of J’AMU
J’AMU is the fusion of two worlds.
The Japanese word “Amu” means: to knit, connect, and create.
Knitwear is at the heart of all our collections.
“J” – French for I – represents self-expression and individuality.
J’AMU collections are designed for the woman who consciously chooses quality, refinement, and sophisticated colours. For the woman who understands that the right colour makes her shine and that a carefully chosen silhouette enhances her confidence.
The foundation of J’AMU is premium knitwear and carefully selected materials. Fabrics that feel soft, offer exceptional comfort, and retain their beauty season after season. Every design is created from the belief that style and comfort are inseparable.
A wardrobe that inspires you to embrace your own style and express who you are.
J’AMU – my creation, your style.
Within EK Fashion, Mirjam is the first point of contact for the private labels in shape and J’AMU.
Functie
Manager Sales at EK Fashion