{"id":66806,"date":"2026-03-12T14:50:33","date_gmt":"2026-03-12T13:50:33","guid":{"rendered":"https:\/\/www-preview.ek-retail.com\/?post_type=brands&p=66806"},"modified":"2026-07-08T16:04:28","modified_gmt":"2026-07-08T14:04:28","slug":"jamu","status":"publish","type":"brands","link":"https:\/\/www.ek-retail.com\/fr\/brands\/jamu\/","title":{"rendered":"The story of J’AMU"},"content":{"rendered":"\t\t
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The story of J’AMU<\/strong><\/h2>\n
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J\u2019AMU is the fusion of two worlds.<\/strong><\/p>\n

The Japanese word \u201cAmu\u201d<\/em> means: to knit, connect, and create<\/em>.
Knitwear is at the heart of all our collections.<\/p>\n

\u201cJ\u201d<\/em> \u2013 French for I<\/em> \u2013 represents self-expression and individuality.<\/p>\n

J\u2019AMU collections are designed for the woman who consciously chooses quality, refinement, and sophisticated colours. For the woman who understands that the right colour makes her shine and that a carefully chosen silhouette enhances her confidence.<\/p>\n

The foundation of J\u2019AMU is premium knitwear and carefully selected materials. Fabrics that feel soft, offer exceptional comfort, and retain their beauty season after season. Every design is created from the belief that style and comfort are inseparable.<\/p>\n

A wardrobe that inspires you to embrace your own style and express who you are.<\/p>\n

J\u2019AMU \u2013 my creation, your style.<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mirjam van Voorden<\/div>

Within EK Fashion, Mirjam is the first point of contact for the private labels in shape and J’AMU.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Functie<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Manager Sales at EK Fashion<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The story of J’AMU J\u2019AMU is the fusion of two worlds. The Japanese word \u201cAmu\u201d means: to knit, connect, and create.Knitwear is at the heart of all our collections. \u201cJ\u201d \u2013 French for I \u2013 represents self-expression and individuality. J\u2019AMU collections are designed for the woman who consciously chooses quality, refinement, and sophisticated colours. For…<\/p>\n","protected":false},"featured_media":53685,"template":"elementor_header_footer","class_list":["post-66806","brands","type-brands","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.ek-retail.com\/fr\/wp-json\/wp\/v2\/brands\/66806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ek-retail.com\/fr\/wp-json\/wp\/v2\/brands"}],"about":[{"href":"https:\/\/www.ek-retail.com\/fr\/wp-json\/wp\/v2\/types\/brands"}],"version-history":[{"count":5,"href":"https:\/\/www.ek-retail.com\/fr\/wp-json\/wp\/v2\/brands\/66806\/revisions"}],"predecessor-version":[{"id":69643,"href":"https:\/\/www.ek-retail.com\/fr\/wp-json\/wp\/v2\/brands\/66806\/revisions\/69643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ek-retail.com\/fr\/wp-json\/wp\/v2\/media\/53685"}],"wp:attachment":[{"href":"https:\/\/www.ek-retail.com\/fr\/wp-json\/wp\/v2\/media?parent=66806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}