{"id":69645,"date":"2026-03-12T14:50:33","date_gmt":"2026-03-12T13:50:33","guid":{"rendered":"https:\/\/www.ek-retail.com\/brands\/het-verhaal-van-jamu\/"},"modified":"2026-07-08T16:08:26","modified_gmt":"2026-07-08T14:08:26","slug":"het-verhaal-van-jamu","status":"publish","type":"brands","link":"https:\/\/www.ek-retail.com\/nl\/brands\/het-verhaal-van-jamu\/","title":{"rendered":"Het verhaal van J\u2019AMU"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69645\" class=\"elementor elementor-69645 elementor-66806\" data-elementor-post-type=\"brands\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68f94fe1 e-flex e-con-boxed e-con e-parent\" data-id=\"68f94fe1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d76b024 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"d76b024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ek-retail.com\/wp-content\/uploads\/elementor\/thumbs\/csm_JAMU_Bild_1_9780226d40-rnsjsui2ttv9hwvrvbb3hdkjq5rdfsas9bfjdar82o.jpg\" title=\"csm_JAMU_Bild_1_9780226d40\" alt=\"csm_JAMU_Bild_1_9780226d40\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb8bc8a e-con-full e-flex e-con e-parent\" data-id=\"bb8bc8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea42e45 e-grid e-con-boxed e-con e-child\" data-id=\"ea42e45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75955bb elementor-widget elementor-widget-text-editor\" data-id=\"75955bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><strong>Het verhaal van J\u2019AMU<\/strong><\/h2>\n<div>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"38\"><strong data-start=\"0\" data-end=\"38\">J\u2019AMU is de samensmelting van twee werelden.<\/strong><\/p>\n<p data-start=\"40\" data-end=\"155\">Het Japanse woord <em data-start=\"58\" data-end=\"65\">\u201cAmu\u201d<\/em> betekent: <em data-start=\"73\" data-end=\"103\">breien, verbinden en cre\u00ebren<\/em>.<br data-start=\"104\" data-end=\"107\"\/>Brei items zijn de kracht van al onze collecties.<\/p>\n<p data-start=\"157\" data-end=\"227\"><em data-start=\"157\" data-end=\"162\">\u201cJ\u201d<\/em> \u2013 Frans voor <em data-start=\"176\" data-end=\"179\">ik<\/em> \u2013 staat voor zelfexpressie en eigenheid.<\/p>\n<p data-start=\"229\" data-end=\"477\">De collecties van J\u2019AMU zijn ontworpen voor de vrouw die bewust kiest voor kwaliteit, verfijning en stijlvolle kleuren. Voor de vrouw die weet dat de juiste kleur haar laat stralen en dat een zorgvuldig gekozen silhouet haar zelfvertrouwen versterkt. <\/p>\n<p data-start=\"479\" data-end=\"732\">De basis van J\u2019AMU wordt gevormd door hoogwaardige breimode en met zorg geselecteerde materialen. Stoffen die zacht aanvoelen, comfortabel dragen en seizoen na seizoen hun schoonheid behouden. Elk ontwerp ontstaat vanuit de overtuiging dat stijl en draagcomfort onlosmakelijk met elkaar verbonden zijn.  <\/p>\n<p data-start=\"734\" data-end=\"813\">Een garderobe die uitnodigt om je eigen stijl te omarmen en jezelf te laten zien.<\/p>\n<p data-start=\"815\" data-end=\"851\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"815\" data-end=\"851\" data-is-last-node=\"\">J\u2019AMU \u2013 my creation, your style<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b42680b e-grid e-con-full e-con e-child\" data-id=\"b42680b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-305e3ab elementor-widget elementor-widget-image\" data-id=\"305e3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/www.ek-retail.com\/wp-content\/uploads\/2025\/10\/miriamvanvoorden.jpeg\" class=\"attachment-large size-large wp-image-66846\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03ac109 elementor-widget elementor-widget-text-editor\" data-id=\"03ac109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"name\" style=\"transition: 0.3s linear; font-size: medium; font-weight: bold; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; background-color: #ffffff;\">Mirjam van Voorden<\/div><div class=\"intro\" style=\"transition: 0.3s linear; line-height: 24px; font-size: 14px; display: inline-block; vertical-align: top; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; background-color: #ffffff;\"><p style=\"transition: all 0.3s linear;\">Binnen EK Fashion is Mirjam het eerste aanspreekpunt voor de private labels in shape en J&#8217;AMU.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231c4d1 elementor-widget elementor-widget-text-editor\" data-id=\"231c4d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; font-weight: bold; background-color: #ffffff;\">Functie<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723a36e elementor-widget elementor-widget-text-editor\" data-id=\"723a36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"intro\" style=\"transition: 0.3s linear; line-height: 24px; font-size: 14px; display: inline-block; vertical-align: top; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; background-color: #ffffff;\"><p style=\"transition: all 0.3s linear;\"><span style=\"transition: all 0.3s linear;\">Manager Sales bij EK Fashion<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Het verhaal van J\u2019AMU J\u2019AMU is de samensmelting van twee werelden. Het Japanse woord \u201cAmu\u201d betekent: breien, verbinden en cre\u00ebren.Brei items zijn de kracht van al onze collecties. \u201cJ\u201d \u2013 Frans voor ik \u2013 staat voor zelfexpressie en eigenheid. De collecties van J\u2019AMU zijn ontworpen voor de vrouw die bewust kiest voor kwaliteit, verfijning en&hellip;<\/p>\n","protected":false},"featured_media":66845,"template":"elementor_header_footer","class_list":["post-69645","brands","type-brands","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.ek-retail.com\/nl\/wp-json\/wp\/v2\/brands\/69645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ek-retail.com\/nl\/wp-json\/wp\/v2\/brands"}],"about":[{"href":"https:\/\/www.ek-retail.com\/nl\/wp-json\/wp\/v2\/types\/brands"}],"version-history":[{"count":4,"href":"https:\/\/www.ek-retail.com\/nl\/wp-json\/wp\/v2\/brands\/69645\/revisions"}],"predecessor-version":[{"id":69652,"href":"https:\/\/www.ek-retail.com\/nl\/wp-json\/wp\/v2\/brands\/69645\/revisions\/69652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ek-retail.com\/nl\/wp-json\/wp\/v2\/media\/66845"}],"wp:attachment":[{"href":"https:\/\/www.ek-retail.com\/nl\/wp-json\/wp\/v2\/media?parent=69645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}