EK Fashion

A community for individual success. Discover what EK Fashion can do for you.

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Passion for the Local Hero

EK Fashion offers personalised guidance and innovative services to future-proof your store. With tailored support, we help you buy smarter, reduce waste, and thrive in your local market — all while staying true to your unique path, backed by the strength of a powerful community.

benefits

fashion_anne_en_jet

As starting entrepreneurs, Anne and Jet benefited greatly from the support of EK Fashion.

“What haven’t they done for us? The Fashion Retail Consultants were like psychologists for us. They visited us, gave advice, and helped us put together the right brand mix. Even when we were still closed and renovating, they were there for us. That truly made us feel seen.”

ANNE & JET
Anne & Jet Mode

Why you should join EK Fashion!

Added Value through Collaboration

For Retailers

As a retailer at EK, you benefit from enhanced purchasing conditions, enabling more favorable price negotiations. Centralized billing reduces your administrative workload, assortment advice, omnichannel services and support, access to private labels, while marketing support and access to relevant insights keep you informed and efficient.

For Suppliers

As a supplier within the EK network, you profit from increased sales volume through access to a larger network of retailers. Long-term contracts provide market stability, while efficient distribution and centralized billing reduce operational costs. In addition, you can get access to relevant market figures to steer your operations more efficient.

For Service Providers

As a service provider, partnering with EK means gaining access to a broad network of mid-sized, independent retailers. Our range of services supports retailers in procurement, marketing, logistics, and more, allowing them to focus on their customers.

Our private Labels and Brands

EK Fashion combines exclusive labels and strong brands with a reliable price-quality ratio. From womenswear, menswear, kids and babywear: every brand in our portfolio is carefully selected to match your region, your target audience and your store identity.

EK Fashion: Our Services

Globally, more people believe consuming less improves our world. The future is bright for independent retailers: fewer customers see clothing as overpriced, and personalized advice matters more than ever. People want local heroes-fashion entrepreneurs who prioritize quality and relevance over quantity. When you focus on what truly matters, customers will choose you.

EK Fashion empowers independent retailers with better data, curated collections, and effective channels – the building blocks for strong fashion performance.

EK Fashion supports you in building a future with real potential – for your customers and your business. Success depends on making smart choices. With tailored services and expert support, we help you buy more intelligently, reduce waste, and strengthen your role in the local market.

Focus on quality over quantity. Offer personal style instead of passing trends.

We offer flexible collaboration models – from simple payment partnerships to deep integration within one of our groups – customized to fit your needs. Ask us.​

By analysing retail data across the industry, we deliver valuable insights and forecasts on trends and consumer behaviour. Using our unique style matrix, we provide you with pragmatic solutions and tailored collection advice. Ask us.

In 2019 structured EK Fashion its ESG policy around three pillars: supporting the next generation of retailers, reducing environmental impact, and strengthening social impact. Ask us.​

Need some help to build a stronger customer relationships through smart tools, insights, and personalized engagement? Ask us.​

We support retailers on request with their marketing activities – from SEO and email marketing to creating banners, social posts and in-store promotional materials. Ask us.​

Efficient omnichannel retailing (OCR) requires seamless collaboration between all partners, especially when it comes to data exchange and online visibility. EK Fashion acts as the link between brands and retailer – and we digitise the process. A wide partner network is at your service and Omnichannel advice for your store can be requested. Ask us.​

By understanding what your customers want and offering tailored advice, you help them build a well-balanced wardrobe. Throughout the year, we provide you with exclusive collections of women’s, children’s, and men’s fashion – ensuring your assortment stands out and remains unique in a competitive market. Ask us.​

In the Spotlight

Read inspiring entrepreneur stories and discover the people behind the businesses.

In the spotlight: Tommie & Marieke – Catwalk Junkie

From a suitcase full of samples to ‘Dopamine Dressing’ This year, the Amsterdam-based fashion brand Catwalk Junkie celebrates its 15th anniversary. What once started with a suitcase full of samples and a strong drive to prove themselves has grown into an established name in the fashion world under the motto “Carefree meets Funky.”…

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In the Spotlight

Here you can find all the latest news on the topic of fashion.

In the spotlight: Cathelijne Lania – A Beautiful Story 

Business as a force for ‘good’ Cathelijne Lania describes herself as a Frisian, a dreamer, and an entrepreneur with her feet in the mud. Entrepreneurship is for her not a side issue, but the core of everything she does. Through her brand, A Beautiful Story, she strives for a world where everyone in the chain, from the makers in Nepal to the person giving…

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In the spotlight: Tommie & Marieke – Catwalk Junkie

From a suitcase full of samples to ‘Dopamine Dressing’ This year, the Amsterdam-based fashion brand Catwalk Junkie celebrates its 15th anniversary. What once started with a suitcase full of samples and a strong drive to prove themselves has grown into an established name in the fashion world under the motto “Carefree meets Funky.” We spoke with founder Marieke and commercial director Tommie about their unique dynamic, the importance of intuition, and their innovative approach to dressing Dutch women.  How it all startedMarieke founded the brand in 2009. There was no fancy office, just a huge passion for fashion and the thrill of creating the perfect outfit. The brand name itself is a nod to that positive addiction. “I first worked for a menswear label, but my heart was always in womenswear,” Marieke explains. Their first big hit was a T-shirt…

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In the spotlight: Van Tilburg | Reloved & Rewear Days

From one idea to a full weekend of sustainability  Van Tilburg Fashion & Sport in Nistelrode is not a shop that stands still. With Iris van Loon responsible for purchasing, logistics, and sustainability, and Linda Dortmans as sustainability project manager, the team is taking consciously steps toward a more sustainable future. We spoke with them about their remarkable pop-up weekend, customer responses and…

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In the spotlight: Laurent Vergne (Laurent Vergne Reepmaker)

About craftsmanship, confidence, and building a modern menswear brand. An international background as a foundationLaurent Vergne grew up with a dual cultural background that still forms the foundation of his vision on fashion today. With a French father from Gramat and a Dutch mother from Dordrecht, he developed a sense of style early on that…

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Stronger Together in Fashion

EK Fashion offers various collaboration groups for fashion entrepreneurs, focused on knowledge sharing, inspiration, and joint growth. Below is an overview of these groups.

DECO Group (NL)

A collective of 35 high-end menswear retailers, formerly part of the DECO retail organization. Divided into three clusters for open, confidential exchange, the group meets four times a year - including international inspiration trips.

Dutch Fashion Group (NL)

Formed from the merger of Dutch Fashion Group and Forum Group in 2021, this active group includes ~30 entrepreneurs with 40 stores in the mid to upper-mid segment. Key pillars include benchmarking, retail trend advice, and regional exclusivity.

Fashion Connection (NL)

Focused on women's fashion in the Trend and Actual segments, this group meets six times a year to exchange performance data and market insights. Activities include store visits, trend presentations, and inspiration trips.

Retail Connect (NL)

~20 entrepreneurs with nearly 40 stores in women’s fashion. The group focuses on staying relevant through shared insights on trends, sustainability, leadership, and digital innovation.

Mode Alliance (NL)

Nine large-format retailers (1,000 m²+) collaborate on strategy, data, HR, sustainability, and market trends. Includes city trips and themed sessions.

Young Network (NL)

A cross-sector group including fashion, sport, home, and books. Members meet three times a year to exchange ideas and grow their networks across EK Retail.

Kids Point (NL)

A dynamic group of 11 children’s fashion retailers, ranging from large stores to small independents. Activities include benchmarking, expert sessions, and biannual trend presentations.

Impulz (NL)

The Impulz group consists of 13 entrepreneurs representing 23 mid-sized stores, with a shared focus on the women’s segment in the mid-to-high market. We meet several times a year to discuss market insights and all relevant topics that contribute to optimal performance on the shop floor. We gain inspiration through annual city trips, trade fairs, and trend sessions.

Focus Group (NL)

A long-standing group of 12 fashion and home retailers, emphasizing women's fashion in the mid-low to mid segment. Ideal for businesses in transition, such as succession or strategic renewal.

Modegeflüster (D-A-CH)

Modegeflüster is a digital event for D-A-CH retail partners, held two to four times a year to enable exchange on key topics such as POS innovations, trends, employee matters, purchasing & ordering, and supplier or service provider issues.

Fashion Inside Talk (D-A-CH)

Fashion Inside Talk (F.I.T.) is an in-person networking event for D-A-CH retailers, held two to three times a year. It focuses on selected branch topics and fosters exchange and collaboration with retailers, partners, suppliers and service providers.

DECO Group

A collective of 35 high-end menswear retailers, formerly part of the DECO retail organization. Divided into three clusters for open, confidential exchange, the group meets four times a year—including international inspiration trips.

  • Wilbert den Butter

Dutch Fashion Group

Formed from the merger of Dutch Fashion Group and Forum Group in 2021, this active group includes ~30 entrepreneurs with 40 stores in the mid to upper-mid segment. Key pillars include benchmarking, retail trend advice, and regional exclusivity.

  • Jan-Willem van der Loo & Answell Mamman

Fashion Connection

Focused on women’s fashion in the Trend and Actual segments, this group meets six times a year to exchange performance data and market insights. Activities include store visits, trend presentations, and inspiration trips.

  • Anneke Heurckmans

Focus Group

A long-standing group of 12 fashion and home retailers, emphasizing women’s fashion in the mid-low to mid segment. Ideal for businesses in transition, such as succession or strategic renewal.

  • Inge Kamst

IFP

A menswear buying group of 15 entrepreneurs, jointly negotiating supplier deals and purchasing the private label Scotland Blue.

  • Marianne Meuwese-Wielinga

Kidspoint

A dynamic group of 11 children’s fashion retailers, ranging from large stores to small independents. Activities include benchmarking, expert sessions, and biannual trend presentations.

  • Inge Kamst

Mode Alliance

Nine large-format retailers (1,000 m²+) collaborate on strategy, data, HR, sustainability, and market trends. Includes city trips and themed sessions.

  • Marianne Meuwese-Wielinga

Retail Connect

~20 entrepreneurs with nearly 40 stores in women’s fashion. The group focuses on staying relevant through shared insights on trends, sustainability, leadership, and digital innovation.

  • Alm Wiggers-de Boer

Young Network

A cross-sector group including fashion, sport, home, and books. Members meet three times a year to exchange ideas and grow their networks across EK Retail.

Podcasts (NL)

Discover exciting insights from the world of fashion in our podcast episodes. The podcasts are available in Dutch.

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