S9E11 – Bodyfashion Zwolle – Britt van der Veen

Why your bra straps aren’t doing the heavy lifting

In this episode of Fashion in Motion, we sit down with Britt van der Veen from Bodyfashion Zwolle. Together with her mother, she runs the lingerie boutique where personal advice, comfort, and confidence are at the heart of everything they do. But what really makes a bra a good bra?

We dive into the world of lingerie and swimwear, discussing some of the biggest misconceptions about bras, fit, and support. Did you know that it’s not your bra straps that do most of the work, but the band around your torso? Britt shares her expertise on the importance of proper fitting, why so many women wear the wrong size, and how well-fitted lingerie can have a direct impact on comfort, posture, and appearance.

We also explore current trends in bodyfashion, the rise of visible lingerie as part of everyday styling, and why more women are choosing a combination of style and comfort. It’s an open, honest, and relatable conversation filled with practical tips, personal insights, and surprising facts about something we wear every day.

 

Fashion in Motion

Fashion in Motion is your podcast about fashion retail. We are Elisa and Shannon (EK Fashion) and every episode we share the latest trends and developments in the market. We regularly put an entrepreneur in the spotlight and keep you up to date with marketing tips for both online and offline.